Versium partners with Data Marketplace Datarade
April 8, 2022
“B2B2C” identity graphics provider Versium has partnered with data marketplace Datarade, aiming to expand its global reach.
Versium helps customers improve their first-party data and provides data enrichment solutions through its identity resolution technology and proprietary data and identity information. According to the company, the end result is a better understanding of who a customer is, based on their characteristics, for both businesses and consumers.
Datarade is building a “Data Commerce Cloud” enabling data providers to generate revenue with a new omnichannel “Data Shopping Experience” solution. The company helps buyers find the right data for their business, and more than 2,000 data providers in over 500 categories are already listed on the platform.
The partnership will see Versium’s identity technology and Datarade’s data marketplace combined. Chris Matty (pictured), Chief Revenue Officer and co-founder of Versium, comments: “We are delighted to be working with Datarade. The company does a fantastic job of reaching businesses that want to improve their data-driven marketing with advanced identity technology and power data. With third-party cookies gone, it’s crucial that companies bolster their first-party data in order to be competitive.”