Nvidia embraces the metaverse with new software and market offerings


By Stephen Nellis

(Reuters) – Nvidia Corp said on Tuesday that it would offer free software to artists and other creators creating virtual worlds for the Metaverse, and that it has made tech deals with several marketplaces where artists sell the three-dimensional content they create.

Metaverse – a loosely defined term that can refer to virtual worlds made more realistic by the use of augmented and virtual reality headsets – relies heavily on computer graphics technology like Nvidia’s flagship semiconductors.

Nvidia is looking to transform its leadership position in providing computer hardware for the Metaverse into a set of software tools for creating and selling content in virtual worlds, a business opportunity that has allowed Nvidia’s shares to more than double. in value over the past year.

At the Consumer Electronics Show in Las Vegas on Tuesday, Nvidia announced plans to distribute a free version of its “Omniverse” software to create virtual worlds to individual artists. Nvidia announced in November that it would charge prices starting at $ 9,000 per year for corporate customers.

Once artists create three-dimensional content that can be used in virtual worlds, they can sell that content in multiple marketplaces and content libraries.

Nvidia announced on Tuesday that it has entered into agreements with four of these marketplaces – TurboSquid from Shutterstock, CGTrader, Sketchfab and Twinbru – to allow their marketplace content to appear in Nvidia’s Omniverse software suite. Nvidia also said that Reallusion’s ActorCore, Daz3D, and PlantCatalog e-on software marketplaces will soon release their own Omniverse-compatible assets.

Nvidia has not disclosed the financial arrangements of its agreements with content libraries and marketplaces. Tech companies with large audiences for their software platforms often charge commissions or other costs to creators who want to sell to their users.

(Reporting by Stephen Nellis in San Francisco; Editing by Lisa Shumaker)


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