Fayre is the first of its kind — a market for non-fungible tokens (NFTs) which offers a platform where brands, fans, and creators can come together for engagement, airdrops, and other interactions. The London-based startup recently raised $3.8 million in private funding ahead of its public token sale and platform launch.
The Fayre NFT marketplace provides a space where brands can innovate and explore new methods of brand engagement, leveraging the flexibility of NFTs as a new source of value and revenue, explained Luis Carranza, Founder and CEO of the platform. unique.
Carranza also said that Fayre will soon officially announce the launch of its highly anticipated public sale, which precedes the full launch of its NFT market and staking program.
Recently, Fayre and Spanish La Liga football club RCD Espanyol announced an exclusive multi-season NFT partnership to help the 120-year-old Barcelona-based Catalan club become a leader in Web3 fan onboarding through to activations in stages using NFT.
“This is the first of dozens of partnerships and collaboration agreements that we already have in progress with memorandums of understanding already signed and that we will announce as soon as we close the deals,” Carranza said. Fayre also recently announced a new long-term partnership with the International Professional Pool Association (IPA) to provide NFTs and Web3 activations that can bring a new level of excitement to the sport.
Lowest fees in the NFT market
Carranza said the Fayre market offers the lowest fees in the market: 1.5% for non-members, while members will have the option of reducing their transaction fees to zero by holding a FayreCard NFT or by staking FAYRE tokens.
Fayre will also offer several benefits, including early access to new features, partner promotions and more to holders of the FayreCard NFT and its FAYRE token.
“The 10 million new NFT collectors will need more affordable and more utilitarian NFTs,” Carranza said. “That’s why our main goal is to help brands around the world engage with a new generation of fans.”
Fayre de Carranza startup is a member of Outlier Ventures Basecamp Accelerator. Fayre aims to be one of the top five players in the NFT community alongside other leading Web3 companies. It has received venture capital funding from Outlier Ventures, Protocol Labs, Titans Ventures, China Polka, BMW Capital and Dutch Crypto Investors.
The founder of Fayre is a marketing and innovation strategist with extensive experience. He has been in crypto since 2013. Carranza hosted over 36 crypto and fintech events in 12 cities around the world from 2014 to 2019. He entered NFTs in 2020 and in early 2021 fully immersed himself in Web3 as a as Marketing Manager of Boson Protocol.
Immediately after Boson, Carranza decided to launch Fayre, a platform where brands and celebrities can create and manage NFT fan drops as clubs or decentralized loyalty programs. The Fayre-branded dashboard is unlike any other in the space. It allows brands and IP owners to manage NFT communities similar to managing other social platforms.
Carranza and his team are also currently exploring NFT use cases for brands in the Metaverse and play-to-earn (P2E) games.
Meet other members of the Fayre team
Fernando Torres is Fayre’s Chief Technology Officer. He has over 16 years of experience as a software engineer and in marketing. Silvia Mogas recently joined Fayre as Head of Marketing. She has over 12 years of experience including Hilton.
From Costa Rica, software product manager Carlos Gutierrez has also just joined Fayre. His experience includes building products for major global brands such as Toyota, Panasonic and Colgate. Rob McCardle is a senior product manager at Fayre. He has an extensive trajectory dating back to 2004 as Chief Technology Officer and in other roles where he drove innovation.
Ben Astin is co-founder of Fayre and leads the business development efforts of startups. With nearly 20 years of experience in venture capital roles and as managing partner and shareholder of many successful startups. Michail Ballis is Director of Operations and Marketing at Fayre. He has a strong technical background and was also a marketing director at London Block Exchange.
Fayre is an NFT community connecting brands and fans. Their upcoming NFT brand dashboard will allow brands to communicate and engage with their NFT owners. Managing NFT communities will be as easy as managing brand pages on social media. This membership club has minimal fees, including 0% on transactions and low market fees for FayreCard NFT holders. Its mission is to increase brand engagement. Fayre is the seamless path to the next 10 million NFT owners, starting with existing brands and fans. Fayre will make it easier for brands to leverage NFTs for engagement and for fans to own NFTs.
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