Disney Creates New International Content Unit to Boost DTC Streaming Services


Walt Disney Co. DIS,
said on Wednesday it was creating an international content unit as it seeks to continue to grow its direct-to-consumer streaming content business. The new unit will be led by Rebecca Campbell, who has been named president of content and international operations. “Disney’s direct-to-consumer streaming efforts have grown at a breakneck pace in just a few short years, and our organization has continued to grow and evolve to support our ambitious global streaming strategy,” said the director. General Bob Chapek. “Rebecca has been instrumental in orchestrating the expansion of our global platform, and I am delighted to have her leading our new international content group, bringing her expertise and talent to oversee the growing content pipeline. local and regional original for our streaming services while continuing to lead our international operations.” Disney has also named Michael Paull president of Disney Streaming and will oversee streaming services such as Disney+, Hulu, ESPN+ and Star+ from his previous position as head of Disney+. Disney’s stock, which was little changed at midday, lost 11.0% over the past three months, while SPDR Communication Services Select Sector ETF XLC,
fell 6.5% and the Dow Jones Industrial Average DJIA,
fell by 0.2%.


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