Baker Tilly’s New Online Market Assessment Tool Helps Life Sciences Companies Use Real-World Data to Identify Business Opportunities



CHICAGO–(COMMERCIAL THREAD) – Leading CPA consultancy firm Baker Tilly US, LLP (Baker Tilly) launches rwdNOW, a customizable, self-service market assessment tool to help life science companies identify niche markets with high levels of opportunity for their product adoption.

“With increasing competition in the US market, it is critical for life science companies to create a data-driven market access strategy that supports product adoption and coverage at all levels. Said David Gregory, MPA, FACHE, industry leader in healthcare consulting from Baker Tilly. . “Life science organizations need to develop and appropriately integrate a market access strategy that takes into account current and future market needs and trends in order to avoid significant hurdles and generate a successful product launch. , return on investment and long-term profitability. ”

Baker Tilly’s ReverseNOW The tool leverages Medicare and commercial insurance claims data to provide life science companies with insight into payor reimbursement trends and patient resource consumption over time, with details on the therapeutic or medical conditions, the specialty of the supplier and the characteristics of the patients and referrals.

rwdNOW enables life science companies to:

  • Visualize the market size and opportunities

  • Identify the characteristics and opportunities of therapeutic categories and conditions

  • Define where targeted care is provided to enable realistic economic opportunity profiles

  • Connect with Baker Tilly Market Access Specialists

“We understand the challenges businesses face when identifying feasible markets in which to deploy internal resources to increase market adoption,” added Gregory. “Baker Tilly’s rwdNOW tool allows companies to better understand the market and identify potential changes to achieve their market access goals.

Learn more about Baker Tilly’s rwdNOW tool at

About Baker Tilly US, LLP (

Baker Tilly US, LLP (Baker Tilly) is a leading consulting, tax and assurance firm, providing clients with a true coast-to-coast and global advantage with critical mass and top talent. order in the major regions of the United States and in many countries the major financial centers of the world – New York, London, San Francisco, Los Angeles and Chicago. Baker Tilly is an independent member of Baker Tilly International, a global network of independent accounting and business consulting firms in 148 territories, with 36,000 professionals and combined global revenues of $ 4.0 billion. Visit or join the conversation on LinkedIn, Facebook and Twitter.



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