ACE and M-Cultivo Launch Direct-to-Roaster “Ethiopia Select” MarketplaceDaily Coffee News by Roast Magazine

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The US-based non-profit organization Alliance for Coffee Excellence (ACE) and e-commerce platform provider M-Cultivo teamed up to launch Ethiopia Selectan online marketplace for high-quality, traceable Ethiopian coffees.

Individual 60-kilogram bags of green coffee from more than 80 growers with a combined average score of 86.5 are being made available through the online sale, which runs from Monday August 8 to Thursday September 15.

Buyers don’t need to be ACE members to register and purchase coffees, which start at $5 free on board (FOB) per pound. Buyers are also responsible for freight, insurance, and import charges until they are roasted. The exporting partner of the market program is the Ethiopian company Bagersh Coffee.


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The coffees themselves have already undergone extensive evaluation through ACE’s Cup of Excellence green coffee competition and auction program. Each of the cafes advanced to the penultimate judging round of the Ethiopia 2022 competition, but did not advance to the international round.

As with the Cup of Excellence coffees, the Ethiopia Select market batches will be accompanied by online information and photos, sensory and physical analysis notes, and they will be stored in bonded warehouses.

The Ethiopia Select marketplace follows a pilot program launched by ACE and M-Cultivo late last year for Brazilian coffees over 86 points called Brazil Select. More recently, M-Cultivo became the auction technology platform provider for the Cup of Excellence program.


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